Ridiculous. Amps are basic. Show me any ‘real’ amp that has 1000 settings, tons of effects and cab adjustments built in, etc. NONE. You have at best on a real amp 4 channels, some tone knobs, midi, and that is it. So stop with the amp comparison, unless the kemper is limited to those amp features.
The Kemper is a full blown processor, not unlike others in the past. Tc electronics had well layed out screen matrix, but also had an editor. It only makes sense. To say it is not needed is beyond silly. It’s the standard now.
Ax Fx was top dog until Kemper came around, then Kemper came in with something new. There will most certainly be something newer and greater from someone else, so if no editor from Kemper, I’m sure in the future we will see better products with what is needed from someone else and can go there. The best tool for the job wins.