I think what you are asking for is another step change that is technically driven rather than creatively driven by players ?
I agree but I guess thats always the "golden ticket" that companies look for. Kemper did it before so its whether they can redefine other elements.
Even innovative companies struggle to consistently do this. Apple, Tesla, Google I would argue have fallen into mainstream now.
In summary, I agree, just can't envisage what "it" is
Kemper started his business with synths..now he and his company is also in the guitar business..
Maybe this simple fact is "good for something"??
Just thinking out loud. Like I was thinking out loud in 2017 that a kemper player would be a good idea. Before someone else does it first. And gets the t-shirt.