I'm familiar with the internet.....just hoped it would be different with a group of people having a common ground.
Let me explain myself more as I think we are talking about two different things. When the amp builder/designer creates the amp they set it up so it sounds as they want it to with the speakers they've designed it with etc. That setting is with the eq. at 12:00 so it provides the sound they are looking for without any additional eq. added to or taken away. From what I have been told if you go into a place to try out an amp set the eq. at 12:00 and if the amp sounds like crap the amp is crap. The terms that have been used for that setting are flat, neutral, baseline and probably many others. It has never been expressed nor implied that the 12:00 setting produces a flat eq. curve in the output sound. It is only a way to express that the settings are as the amp builder created the "fill in the descriptor" sound. They are typically no where near flat. Profiles made with these settings are not sterile. Not sure if that makes things more clear or if I will hear back with something explaining to me that my understanding of amp building is skewed and I should move on to water polo..
This appears to be the same understanding of the OP based on what was written. Have a lovely Monday.