In a country band that I play in , where I only use 5 sounds all night, 'Morphing' for me will mean that I can have a tight rhythm sound with reverb at heel and then a volume boost with a little bit of grit, delay and amp compression increased for solos at toe position....
It means that I will effectively have 10 sounds for 5 rigs in performance mode .... time and space saving too in terms of being able to use expression pedal rather than switching & expression ......
Are we there yet ?