Well, if it's not a joke, it's either the highest order of either honesty or stupidity.
But if it is a joke, lacking facial mannerisms and body language, that's what emoticons are for.
Even as a joke though, it's kind of a putdown on the Kemper price point. Lose-Lose.
Bottom line, it's not cool to steal commercial products, so much so, it's not even cool to joke about it.