I think the appeal, to send back an Amp after profiling is right. But it is also a bit helpless. I dont know how it woud be possible to prevent this.
The excitement of the protagonist of the video I can understand. That he hardly earned money for productions has nothing to do with the Kemper.
Moral appeals rarely show the desired effect when they are in connection to personal interests of individuals or companies.
Food comes first, then moral. (Bertolt Brecht)
I agree that the music industry is pretty collapsed by technical developments such as Internet, computer etc. But the art still exists just transported in another form.
To produce a title for the internet you need not an expensive studio anymore - everybody can do it at home with a computer with more or less expensive software.
Each development will replace long standing and certainly not always to the benefit of the whole society.
It seems there is really excitement in the industry about Kemper's technically mature way.