I think the AxeFX is a nice product but his behavior is a big no-go. The post contains some serious paranoia (not even kidding).
Also interesting how the people responding do not question the statements at all, they automatically assume there really is "an all-out guerrilla marketing campaign" and damn the bad unnamed company for using such dirty tactics.
The only one in this market who behaves like a douche and talks other products down is he himself how come he and his customers don't see that?
Still, I guess the best thing is just ignore him and not make it a topic too often because that would mean going down to his level and also fuels his paranoia.