Watched the video and wanted to share the probably unpopular perspective of someone who barely ever played a tube amp, let alone owned one.
*For me* this liquid profiling thing is a step in the wrong direction.
I purchased the Kemper because it sounded awesome in the store and had amazing effects. Over the years it allowed me to achieve understanding of sound, EQ, and effects. All that without having to understand anything about electronics and quirks of mythical amps and pedals.
The Kemper controls are predictable, allowing me to shape my tone in a methodical manner. I'm a huge fan of that philosophy.
In the video they talk about some "cut" in AC30, and I don't know what it even means. Does that mean I now have to understand controls an AC30 which I've never played in order to make the most out the work of the creator of that profile?
One might ask, why do I care? Well, I feel like there's only so much a company can do at any given time, and I wish they would concentrate on other aspects. Which?
- Mini Kemper(!): A Kemper that I can fit in my guitar case is probably the last piece of gear I ever acquire. And I would pay a premium for it. As much as I hate wasting time learning how to be effective with a new product, It's becoming increasingly difficult to not get that HX stomp or friends. If I get one of these, I can't see myself sticking with the Kemper, because even if it doesn't sound as good, the convenience of having a single unit in my life probably wins. I wonder how many are like me.
- Rig Manager: I feel like it could really benefit from a faster pace of development, improved reliability, and basic missing features (No undo!)
- Effects: Kemper Effects are already amazing, but every time they add something new, I'm blown away, so more of these 
PS. I hope my post isn't taken the wrong way. I'm a huge fan of Kemper, and their persistence in adding value to their product for so many years is
incredible! Just putting out there a different voice than what I normally see 