I totally agree. It isn’t a replacement although I is a decent backup for an emergency. But I think ypu are right that it is really a product for a totally new market that is huge but Kemper haven’t had an offering for so far
I agree, the product it is aimed to a new type of customer standing in the pedal market, not in the FX processor market, necessarely.
Maybe it is "late" for existing Kemper users, who even provided mockups of this idea, while ago, but it is just in time for the new trend of amp stomp boxes we see in the market. The product price is in the zone of HX (now US$649), with Player offering less FX, no screen, but studio-grade unlimited amp sounds and more convenient I/Os. KP Player is positioned twice the price of the Boss IR-200 (US$350), it does not have the screen but, again, it offers unlimited amps and more FX than that box, although it is not positioned as an FX processor unit.
If we want to speculate what KP was thinking, let's look the product from that customer's point of view.
It looks like the KP Player buying persona is the premium pro/semi-pro pedalboard guy, who is used to pedals with no screen. The same pedal player that never liked FX processor units effects and is willing to pay above $349 for dedicated single FX Strymon pedals or $399 for a Universal Audio '68 Super Lead "authentic" amp pedal. Now, with the Player, for US$300 more that customer gets, not only tons of authentic '68 SLs, but unlimited authentic amps sounds, additionally it offers a true amp backup or a second amp in the floor. No brainer.
At some point the product may lower its price in the future, but we can be sure that Kemper dedicated a lot of brain power (marketing, pricing, product, R&D, finance, etc.) and time, certainly more than we do, in order to decide where to dedicate important amount of resources and how to roll out the product. We can be sure that they did the math to get the right amount of sales to continue growing the business.
From a Kemper's user perspective, it does not offer a full backup, but I have some questions:
1. If we use the Player in the Kemper's FX loop, pre/post stack, we get the second amp in the path and additional pre/post FX slots that some were asking for, right?
2. The Player has a BIG "PROFILER" name on it for a reason?. Does it have profiling capabilities?. Maybe the hardware supports it and KP did not want to overkill the competition in this segment, yet, and there's is a pretty attractive updates coming...
Now let's request the Kemper Studio rig plugin player for studio DAWs, FX included, no LCD screen needed!!!