To me, it's all about the size and weight of this. For it to be worth doing a floor unit, it's has top be no larger and heavier than the Fractal AX8. From the photos it seems it would be a bit wider than the Profiler remote and about twice and long. This would be probably 25% bigger than the AX8 and probably maybe 20 pounds if it's that big, which is WAY too heavy. I could be WAY off however. We'll see soon enough. I'll reserve judgement until then. At lease they were smart enough not to build in an expression pedal. That would have been a HUGE mistake.
My guess also is that this is less powerful in some way to justify it probably being way cheaper than the Profiler lunchbox + remote, like Fractal Audio did with the AX8 and FM3. Otherwise putting it at a price point that i below that combo makes no sense - why wouldn't everyone judt buy the floor unit?