Hm. He contradicts himself quite constantly. He's right about the total douchebaggery of ordering amps and returning them shamelessly after profiling, but that's about it.
I'm a guy in my twenties, about 50/50 guitar teacher and pro musician, and i'm happy to have a Kemper BECAUSE of the collapsed music industry. I play guitar in a lot of contexts from jazz to metal as well as some bass and vocal work, and i honestly couldn't afford to buy all the amps that i'd need to do this in the quality that the Kemper offers.
It's not an overestimation that average studio or live wages for musicians have been several times higher in the past. How should i be able to afford the real deals, especially if i have to stay flexible in terms of sound, genre, and instrument?
Also, everything has to work instantly and quickly today. If I get a call to record guitars for a song of some other artist in the studio, the producers usually expect me to go there and nail all the guitar tracks in under an hour, sound selection and creative input inclusive. I can do this with the Kemper.
Good luck if you take real amps along. Getting the mic placement right alone might take you quite a while.
I could also do this at my place/studio with a (i guess about 30000-50000 Euro) monster guitar rig as this guy has, but of couse I can't afford it, because I have only just learned my first chords back when the music industry was still in a better shape.
So, I for one am grateful, because the Kemper is a piece of gear that helps me to survive financially as a musician.
The amp designers of the world are facing tough times, as is the music instruments industry as a whole, and the music industry itself. It's all connected obviously.
It might be a result of illegal downloading, spotify etc., but how should that have been stopped? It's just progress. The internet was unavoidable, and we're only at the beginning of the "digital" age.
Things come and go. Making a large amount of money in music without being a superstar is a thing that came and went.
Of course there are people who will steal stuff like movies and music if it's easy, and they can't feel the consequences immediately. I'm afraid that most people out there aren't willing to think more than one step ahead, when it comes to things like this. That doesn't mean that all of them are a**holes.
Musicians as well as (amp) companies just have to adept, there's no way around that, and bitching about the situation hasn't really helped anyone so far. A lot of people have tried it without success. Constructive thinking would be far better.